PRESS RELEASE

Contact Information:
Bobby VanCleave
bobbyv@waterdog.com
541.342.4426

Release Date: For Immediate Release

WaterDog Surface Technologies: We’ve Got You Covered

Eugene, OR (February 12, 2004) – Technological innovation continues at a rapid pace at BowTech with the opening of their new, state-of-the-art dipping facility, and fulltime operations are now underway.

The high-end, hydrographic transfer facility, the only one of its kind on the West Coast, uses a unique ink coating process to apply colors and patterns to a wide variety of surface materials, including plastics, fiberglass, composites, leather, aluminum, and other metals. Archery manufacturers, sporting goods companies, and auto manufacturers, among others, have used the process for years to apply thin film designs to their products.

BowTech, parent company of the subsidiary, will operate the plant under the name of WaterDog Surface Technologies. WaterDog’s production capability is extensive. With BowTech’s products on line, the facility is running at 15% of its overall capacity. This leaves availability for other customers in the region to take advantage of a new business opportunity. As a result, WaterDog is currently seeking alliances from archery, gun, and other outdoor industry manufacturers that source their coating requirements to external contractors.

“BowTech is renowned for the great quality of its products and we are applying this quality to everything we do with our dipping facility,” said John Strasheim, the CEO of BowTech and the chief architect behind WaterDog. “Beyond BowTech products, we see this process as a great opportunity for manufacturers of other hunting equipment, such as deer calls, sights, knives, guns, sunglasses…you name it. They now have the option of working with a company that knows and understands the special needs of the outdoor and affiliated industries.”

WaterDog’s 20,000 square foot, facility houses a series of fairly complex procedures that combine automated and manual steps, including base coating, curing, ink transfer, rinse, dry off, two UV-protective topcoats, and a final curing. When completed, the application only adds a few thousandths of an inch to a surface layer, and provides a durable finish capable of lasting many years. WaterDog has hundreds of patterns available including high-definition camouflage, as well as designs that replicate wood, fiberglass, and brushed metals.

WaterDog Surface Technologies is a subsidiary of BowTech, (www.bowtecharchery.com), manufacturer and distributor of the world’s finest compound bows and archery equipment, which was founded in 1999 by CEO, John Strasheim, and by VP of Research and Development, Kevin Strother. WaterDog licenses its automated Cubic printing process from ColorWorks.
© 2004 BowTech